My Story

I’m Hasna Ahmed — author, coach, and someone who knows what it feels like to lose yourself completely.

I’m also a certified life coach, DreamBuilder coach, qualified hypnotherapist, and child psychology graduate. But more than any qualification, what shapes my work is lived experience.

After years of disappearing into the roles of wife and mother, I reached a point where I barely recognised myself. I didn’t lose myself all at once — it happened slowly, quietly, in the everyday. Finding my way back changed everything.

Today I work with women who are in that same place. Women who are doing everything for everyone else and have forgotten that they matter too. Together we work on reconnecting with who they are, rebuilding their confidence, and creating a life that actually feels like theirs.

My memoir, Reclaiming the Woman You’ve Forgotten, is the story of that journey — written honestly, for every woman who has looked in the mirror and wondered where she went.

If any of this feels familiar, you’re in the right place.